A Driving Force for SSAFA 2024 Sponsorship Opportunities

A Driving Force for SSAFA is a biennial charity event, raising funds for SSAFA, the Armed Forces charity.  The first Driving Force for SSAFA event will take place from 30 July 2024 to 9 August 2024, and we are sure it is going to be amazing and raise much-needed funds for SSAFA.  It will involve:

  • 10 days across Europe
  • 50 cars
  • 100 people
  • £120,000 to be raised for SSAFA, the Armed Forces charity

A Driving Force for SSAFA is delivered by Torque Events and powered by Company X Consulting.  Two of the Directors of Torque Events Benn Laidler MBE and Steve Shaw MA, FCILT, CMCIPD. Who are both ex-serving members of HM Forces witnessed first-hand the hardship and devastation suffered by casualties of military conflict. They realised that the lack of resources available to support these courageous men, women, and their families to cope with the aftermath of such traumatic life changing injuries or loss, needed to be addressed.

Whilst combat operations have now ceased, we are all dealing with the aftermath of 20 years of operations in the Middle East, where more than 150,000 UK military personnel were routinely deployed. As we conduct this event, we pay tribute to the hundreds of people who made the ultimate sacrifice on operations. Just as importantly our fundraising is aimed at sustaining people and their families who suffered life changing injuries.

The team at A Driving Force are looking for new potential Corporate Sponsors for 2024 and already have the support of the team from Collins Aerospace who they are extremely grateful for continuing to sponsor the event in 2024 but do need additional sponsors.

As a Corporate Sponsor for the ‘A Driving Force for SSAFA’ 2024 event, you will have a unique opportunity to influence thousands of people including motor enthusiasts, petrol heads, super car addicts and the family groups which A Driving Force for SSAFA attracts at all events and promotions, leading up to the 2024 event from 30 July to 9 August 2024.

Andrea Ince, PR, Marketing and Sponsorship for A Driving Force said,

“Sponsors of the event will achieve significant brand exposure, and fantastic brand association and partnership with a great cause.  The sponsorship of the event will also provide an enhanced company credibility and will help raise the profile of the sponsor’s Corporate Responsibility image. It really is a great opportunity for sponsors to get involved in something exciting and help us raise much needed funds for SSAFA, the Armed Forces charity.” 

Who SSAFA Help

Today nearly five million people living in the United Kingdom are estimated to have served in the Armed Forces at some point in their lives and every year, around 20,000 servicemen and women leave the services and return to civilian life.

  1. In 2021, SSAFA’s trained teams of volunteers and employees helped more than 66,000 people, from Second World War veterans to those who have served in more recent conflicts, or currently serving (both regulars and reserves), and their families. 
  2. They have more than 4,000 volunteers working tirelessly to help the Armed Forces family.

Since 1885, SSAFA has shown commitment to ensuring that our service men and women, veterans and their families get the best possible support when they need it. As you know, when anyone in in the Forces family finds themselves in need, SSAFA is the charity they can turn to. Whether it’s financial, practical, or emotional, it provides the right kind of support, ensuring independence and dignity is protected at all times. Partnerships such as ours through A Driving Force for Charity are fundamental in helping SSAFA help the Armed Forces.

This video from the 2022 Charity event, gives you an idea of what the event is all about and it still gives the team goosebumps! https://youtu.be/xKePOAI1YxE

Our entrants will once again, come from all walks of life, coalesced around a common goal; to help others whilst having the adventure of a lifetime.  Each entrant covers their own costs per car, and they must raise £1,500 towards the target for SSAFA. We offer our entrants the unique opportunity to attend up to thirty events across the year, where they fund raise with their cars, in either a static capacity or via organised driving events, where the public are offered a passenger ride in our sponsored vehicles, in exchange for a donation to SSAFA.  Attendance at all our events is voluntary, and the entrants absorb all personal costs in the pursuit towards our £120,000 target, such is the altruism that our event generates and promotes. 

Full details of all sponsorship opportunities can be found on the website: https://adrivingforce.co.uk/become-a-corporate-sponsor/

or speak to Andrea Ince on Tel: 07971 000519 

Email:  andrea@adrivingforce.co.uk


Email: Jon.carter@cxc-ltd.com