For the last 10 years, A Driving Force Directors Benn Laidler MBE and Steve Shaw MA, FCILT, CMCIPD, who are both ex-serving members of HM Forces have organised the legendary charity driving event Rally for Heroes, which took place across the UK and mainland Europe, raising over three quarters of a million pounds for many charities supporting military personnel over that time.
In 2022, Rally for Heroes evolved into The Driving Force for SSAFA delivered through Torque Events and powered by Company X Consulting Ltd.
Company X Consulting Ltd focus in embedding consultancy specialists to provide technical advice to Government and Industry and was founded by Directors David Coffey, Kevin Kerr and Kevin Smith who are all ex-serving members of HM Forces.
Company X Consulting Group were substantial investors in the last Rally for Heroes, and it made sense to combine the financial power of the Company X Consulting Group with the motoring, fundraising passion and drive of Benn and Steve. Together the five Directors have created something exciting and unique, which is Torque Events.
The first A Driving Force for SSAFA event will take place from 30 July to 9 August 2024, and we are sure it is going to be amazing and raise much-needed funds for SSAFA, the Armed Forces charity.
SSAFA, the Armed Forces charity offers practical welfare, health, emotional and financial support services, for the UK military’s serving personnel and veterans of the Royal Navy, British Army and the Royal Air Force, and their families.
Whilst combat operations have now ceased, our country must deal with the aftermath of 20 years of operations in the Middle East, where more than 150,000 UK military personnel were routinely deployed. As we conduct this event, we pay tribute to the hundreds of people who made the ultimate sacrifice on operations. Just as importantly our fundraising is aimed at sustaining people and their families who suffered life changing injuries.
Our entrants will once again, come from all walks of life, coalesce around a common goal; to help others whilst having the adventure of a lifetime.
Each entrant covers their own costs per car, and they must raise £1,500 towards the target for SSAFA, the Armed Forces charity. We offer our entrants the unique opportunity to attend up to thirty events across the year, where they fund raise with their cars, in either a static capacity or via organised driving events, where the public are offered a passenger ride in our sponsored vehicles, in exchange for a donation to SSAFA.
Attendance at all our events is voluntary, and the entrants absorb all personal costs in the pursuit towards our £120,000 target, such is the altruism that our event generates and promotes.